Why Lego is expensive?
Why is Lego so costly? For several reasons, Lego is expensive:
High-quality ABS plastic, which is more expensive than other forms of plastic, is used to make Lego bricks. The bricks are also produced with extremely tight tolerances, which raises the cost of production.
High demand: Lego is a very well-known toy company, and their products are in high demand. The corporation is able to charge a higher price for its items thanks to the strong demand.
Lego puts a lot of money into research and development to make sure that its products are of the greatest calibre and adhere to safety regulations. Additionally, new and innovative sets are developed through research and development, which might increase the cost of production.
Licensing fees: Lego also produces sets based on popular franchises such as Star Wars, Harry Potter, and Ninjago which requires to pay licensing fees to the owner of the franchise, which can increase the price of the sets.
Brand reputation: Lego has a strong reputation for producing high-quality, durable toys that can be enjoyed by children and adults alike. This reputation allows the company to charge a premium price for their products.
Limited supply: Sometimes, certain lego sets are limited edition and produced in limited quantities which can make them more expensive.
It’s important to note that the lego sets vary in price depending on the size and complexity of the set, and some sets can be more expensive than others.