People use this plugin to import pre-designed templates into their WordPress websites for a quick and easy customization process. It can save time for creating page layouts or entire websites from scratch.

The recommended guidelines for using this plugin are:

1. Check compatibility with your current theme.
2. Make sure to backup your website before importing templates.
3. Import templates carefully to avoid conflicts with existing content.
4. Customize imported templates to match your branding and style.
5. Regularly update the plugin to ensure it remains functional.

Smush is a popular plugin for optimizing images on WordPress. The following are the main characteristics of Smush:

1. Compression: Smush optimizes images by reducing their file size without sacrificing quality.
2. Batch Compression: Smush can optimize images in bulk, making it easier to optimize multiple images at once.
3. Lazy Load: Smush includes a lazy load feature that loads images only when they are visible to the user, improving website speed.
4. Automated Optimization: Smush can be set to automatically optimize images as they are uploaded to the WordPress media library.
5. CDN Integration: Smush integrates with a content delivery network (CDN) to serve optimized images from multiple locations around the world, improving website speed.
6. Resizing: Smush can resize images to specified dimensions, reducing their file size and improving website performance.
7. PNG to JPEG Conversion: Smush can automatically convert PNG images to JPEG format, which typically results in smaller file sizes.
8. Compatibility: Smush is compatible with popular WordPress themes and plugins.

The pro version of Smush is a paid upgrade from the free version that offers additional features and capabilities for image optimization on WordPress. Some of the key features of Smush Pro include:

1. Unlimited Image Optimization: Smush Pro allows you to optimize an unlimited number of images, whereas the free version is limited to a certain number of images per month.
2. WebP Conversion: Smush Pro can convert images to the WebP format, which is a newer, more efficient image format that can significantly improve website performance.
3. Resize Original Images: Smush Pro allows you to resize original images, rather than just resizing smaller versions of the images that are generated by WordPress.
4. Lazy Load for Videos: Smush Pro includes a lazy load feature for videos, improving website speed by only loading videos when they are visible to the user.
5. Automatic Optimization on Image Upload: Smush Pro can automatically optimize images as soon as they are uploaded to the WordPress media library, making it easier to keep your images optimized.
6. Stagger Scans: Smush Pro includes a feature called “Stagger Scans” that optimizes images gradually, over time, helping to prevent server timeouts and other performance issues.
7. Premium Support: Smush Pro includes premium support, so you can get help from the Smush team if you run into any issues with the plugin.