Manage Products on GMB: How to Optimize Your Google My Business Listing for Increased Visibility

As a business owner, you already know how important it is to have a strong online presence. With more and more consumers turning to search engines like Google to find local businesses, it’s crucial to ensure your business appears in search results. One way to do this is by managing your products on GMB, or Google My Business. In this article, we’ll explore what GMB is, why it’s essential for your business, and how you can optimize your listing to stand out from the competition.

What is Google My Business (GMB)?

Google My Business, or GMB, is a free tool provided by Google that allows businesses to manage their online presence across Google, including search and maps. It’s a great way to connect with potential customers, provide accurate information about your business, and showcase your products and services.

Why is Google My Business Important?

Having a Google My Business listing is essential for any business, especially those with a physical location. According to Google, businesses with a verified GMB listing are twice as likely to be considered reputable by consumers. Additionally, GMB listings provide valuable information to potential customers, such as your business hours, website, phone number, and reviews.

How to Manage Your Products on GMB

Now that we understand the importance of GMB let’s dive into how to manage your products on the platform. By providing accurate and detailed information about your products, you can increase your visibility in search results and attract more potential customers.

Claim and Verify Your GMB Listing

The first step to managing your products on GMB is to claim and verify your listing. If you haven’t already done so, head to Google My Business and follow the steps to claim your business. Once your business is verified, you can start managing your products.

Add Product Information

To add your products to your GMB listing, click on the “Products” tab in your dashboard. From here, you can add information about each of your products, including the product name, description, and price. It’s important to provide accurate and detailed information about your products to help potential customers make informed decisions.

Categorize Your Products

When adding your products to GMB, you’ll also have the option to categorize them. This helps Google understand what your business offers and can improve your visibility in search results. Make sure to choose the most relevant categories for your products.

Use High-Quality Images

One of the best ways to showcase your products on GMB is by using high-quality images. Make sure your product photos are well-lit, in focus, and show your products from multiple angles. This can help potential customers get a better idea of what you offer and increase the likelihood of them visiting your business.

Keep Your Information Up to Date

Finally, it’s crucial to keep your GMB listing up to date with accurate information. This includes your business hours, phone number, website, and product information. Not only does this help potential customers find your business, but it also signals to Google that your listing is active and relevant.

Google My Business (GMB) allows businesses to manage their products directly from their GMB profile. Here are a few ways to manage products on GMB:

Add products to your GMB profile: You can add products to your GMB profile by going to the “Info” section and clicking on the “Add products” button. From there, you can add product images and information such as product name, price, and description.

Organize products into categories: You can organize your products into categories to make it easier for customers to find what they are looking for.

Edit or delete products: You can edit or delete products by going to the “Info” section and clicking on the “View Products” button. From there, you can edit product information or delete products that are no longer available.

Use product labels: Product labels are a way to highlight certain products on your GMB profile. You can label products as “New” or “On Sale” to make them stand out to customers.

Use Google Posts: You can use Google Posts to showcase new products, sales or other promotions.

Google Shopping Integration: If you are eligible, you can also connect your GMB account with Google Shopping, which allows you to easily create product listings, manage inventory, and track sales performance.

By managing your products on your GMB profile, you can make it easier for customers to find and purchase your products, and help increase your visibility and drive more traffic to your website.
It’s worth noting that some features may not be available for certain businesses or industries, it’s best to check the GMB help center for more information on product management. (Manage products on GMB Google My Business)