The MailPoet plugin is commonly used by WordPress site owners and marketers to create and send newsletters, automated emails, and post notifications directly from their WordPress site.
It is a popular alternative to other email marketing services, as it eliminates the need for users to manage separate email marketing accounts.
Guidelines:
The plugin is designed to be easy to use and is suitable for beginners, but some technical knowledge is required to set up and use certain features.
The plugin’s guidelines suggest users should follow email marketing best practices, such as obtaining consent from subscribers, and ensuring that emails are delivered to the inbox, not the spam folder.
Reviews:
MailPoet is well-received and has a high rating on the WordPress plugin repository.
Many users praise the plugin’s ease of use and the ability to send newsletters and automated emails directly from the WordPress dashboard.
Some users have reported that the plugin’s deliverability rate could be improved, and that it may not be as feature-rich as other email marketing services. However, these issues are typically addressed promptly by the development team.
The MailPoet plugin for WordPress has several key characteristics, including:
Email Marketing: The plugin allows users to create and send newsletters, automated emails, and post notifications directly from their WordPress site.
User-friendly: The plugin has an intuitive interface and is designed to be easy to use, making it suitable for beginners and experienced users alike.
Customization: The plugin offers a variety of templates, themes, and custom design options, allowing users to create unique, branded emails that match their site’s style and tone.
Automated Workflows: The plugin includes automated email workflows, such as welcome emails and post notifications, that can be triggered by specific events, such as new subscriber sign-ups or new post publication.
Integrations: The plugin integrates with popular form builders and e-commerce plugins, such as Gravity Forms and WooCommerce, allowing users to capture leads and sell products directly from their emails.
Reporting: The plugin includes detailed reporting and analytics, allowing users to see how their emails are performing and make informed decisions about their email marketing strategies.
Deliverability: The plugin is designed to ensure that emails are delivered to the inbox, not the spam folder, by following best practices for email deliverability and adhering to anti-spam laws, such as the CAN-SPAM Act.
The Pro version of MailPoet plugin for WordPress is a paid upgrade that offers several additional features and benefits over the free version. Some of the key features of the Pro version include:
Advanced Design: The Pro version includes advanced design features, such as custom fonts, custom CSS, and the ability to create custom HTML templates, allowing users to create more sophisticated and personalized emails.
Advanced Automation: The Pro version includes advanced automation features, such as conditional content, abandoned cart reminders, and post notifications based on user behavior, allowing users to create highly targeted and effective email campaigns.
Advanced Integrations: The Pro version includes advanced integrations with popular form builders, e-commerce plugins, and email service providers, such as Mailchimp and AWeber, allowing users to take full advantage of their email marketing tools and services.
Improved Deliverability: The Pro version includes improved deliverability features, such as priority delivery, which ensures that emails are delivered to the inbox more quickly, and improved spam testing, which helps users avoid spam filters and ensure that their emails are delivered to the inbox.
Premium Support: The Pro version includes premium support, including priority service, access to dedicated support resources, and access to the MailPoet knowledge base and tutorials, ensuring that users receive prompt and effective assistance with any questions or issues.
The Pro version is designed for professional email marketers and businesses who need advanced email marketing features, improved deliverability, and dedicated support to grow and optimize their email marketing campaigns.